Private Labeling In Food Industry - A Global Phenomena

The food industry is an amalgamation of diverse businesses that delivers most of the food consumed by the world's population. It is poised for a huge growth, with increasing contribution to the market every year. Seeing a huge potential market, several private label companies are lining up to fight for the market share that has been dominated by some of the established brands by providing consumer oriented products.

Private Labeling Prospects

A Private Label product is manufactured by a third-party manufacturer and is sold under the wholesaler or retailer’s brand name. It helps the wholesalers in a way that it does not require them to invest huge capital in manufacturing facility. Private labeling has now become a global phenomenon as its market shares exhibit widespread diversity across international markets.
Continental Milkose India Ltd. has various private label products in different segments namely- Sports, Kids, Adult, and Diabetic Nutrition. The ready formulations along with our advanced technological manufacturing practices help us produce various private labeled products. Private Label malt based food, malted milk food with cocoa, whey proteins, whey isolate blend mass gainer, weight gainer, kids nutrition powder, glutamine, creatine, general protein powder and diabetic protein powder are some of our high quality products.

Benefits of Private Labeling

Cost Savings

Determine your profit

• Private labeling helps in determining the profitability of your product.
• This is due to the control over production and the exclusivity of the product. Private labeling gives the wholesaler, control over pricing.

Cater to your customers

• Private labeling gives a wholesaler the opportunity to create a product that is in demand with their audience.
• It provides the company an opportunity to produce several private label niche food products that have a good market share and popularity.

Potential Market for Private Labeling Food Products

The Growing market share and increasing variety of private label goods including consumer products have made private labelling spread globally. Private label market has spread across international markets and product categories across various sectors such as Personal care, Beverages, Cosmetics, Paper products, Household cleaners, Condiments and salad dressings, Dairy items, Frozen foods, etc.
Targeting the food industry, Continent Milkose India Ltd. comes up with a wide range of malt products, food ingredients and nutritional formulations spread across various segments. Private labelled Sports nutrition food products are immensely popular amongst the youth and health conscious people. Our malt based private label products are available in different compositions and different flavors in order to have mass outreach targeting all genre of audiences.