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Global Protein Powder Market Outlook

The global protein powder market was valued at approximately USD 4908 million in the year 2017 and it is expected to reach around USD 8717 million by the ends of 2025. During this period the global protein market is projected to grow at a CAGR of ~7.4%. In the last decade, there has been an increase in the number of health-conscious consumers around the world. More and more people are adopting healthy food and an active lifestyle which has increased the demand for health-oriented food products like whey protein and soy protein. Because of the increasing awareness about obesity and food sensitivity, the healthy lifestyle is becoming a normal way for most of the people.

Increasing Demand of Protein Powder

There has been an immense increase in consumer expenditure on different types of protein supplements like protein powder for diabetics and ready to drink protein based drink formulations. The major reasons for this change are the increase in income levels and economic stability. In the Asia-Pacific region, countries like India have a huge demand for protein powder supplements, which is a great opportunity for every protein powder manufacturer India. The GDP growth of India was 7.2% in the year 2014, which increased to 7.6% in 2016. As a result of the improved standards of living and willingness to spend money on products with health benefits, there has been a great increase in demand of protein supplements, which is a great sign for all protein powder manufacturers in India. Considering the current trend and future forecast, many new private label protein powder manufacturers are entering the market with high quality products like protein powder for diabetics.

Global Protein Powder Market Segmentation

The global protein powder market is segmented mainly by type, source, distribution channel, gender, age group and region. Based on the type, the market is classified into different products such as Casein, Whey Protein, Egg Protein, Soy Protein and Others. Out of these, Whey Protein is expected to have the highest market share, which is a great business opportunity for every whey protein manufacturer & supplier. Based on the source, the protein powder market is divided into animal and plant. In terms of distribution channel, the global protein powder market is classified into Supermarkets, Online, Chemist, Nutrition Store, Health Food Store, Specialist Food Store and Others. Based on gender, the market is studied in the male and female segment. Out of these two segments, the male segment is expected to have a higher market share as a high percentage of the male population takes protein powder supplement for various physical activities as compared to females. As a result, protein powder manufacturers are focusing more on developing products consumed by this segment. Based on age, the market is segmented into millennials, generation X, and baby boomers. Millennials are estimated to have higher market share because of the high consumption of various protein powders as compared to the other two segments. Based on the region, the protein powder market is classified into North America, Europe, Asia-Pacific, and LAMEA (Latin America, Middle East and Africa). As a result of the constantly increasing number of health-conscious consumers in the developed countries, North America has the highest market share. The U.S. fitness industry is expected to grow faster during the forecast period. This will boost the demand of wholesale protein powder in the U.S. and it will be an opportunity for every protein powder supplier offering high quality products.

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