Propensity towards Whey protein powder & Malt-Based Food Products in the African Market

The popularity of whey protein powder and malt based food products has been increasing with every passing day in the African market. Even though the whey protein market is still in its nascent stage, it is expected to experience huge gain as more and more individuals are getting health conscious. Whey protein powder acts as a perfect dietary supplement and hence more and more health conscious people are showing an inclination towards it. Almost 200 million liters of milk are produced per month in South Africa, which acts as an indicator of the growing demand for malt-based food products and whey protein. The Africa whey protein market is expected to register a compound annual growth rate of 2.5% during 2018-2023.

Malting is the procedure of converting cereal grains into malt to use it for further applications such as brewing, distilling, and in manufacturing foods. It is a good source of carbohydrates, vitamins, and enzymatically hydrolyzed proteins and hence it is used as a dietary supplement for kids and adult. The barley malt dominates the global market and is forecasted to continue dominating in the coming years as well. It enjoys extensive application in alcoholic beverages, non-alcoholic beverages, malt vinegar, flavored drinks, and confectionery. Apart from that, it is also used as an ingredient in blended flour and in manufacturing yeast bread and other baked goods.

Whey Protein Market Segmentation of Africa

The African market of whey protein manufacturer is segmented on the basis of type, application, and geography. The African countries like Namibia, Nigeria, and Botswana has a huge tourist base and as a result, there is going to be a huge increase in the demand of processed foods, such as bakery & confectionary, snacks, and others. Hence, there is also going to be an increase in whey protein usage. Whey protein concentrate is the most sought after product in the whey protein segment. Whey protein isolate has also gained considerable popularity amongst the users and is the second most used whey protein powder in Africa.

South Africa is considered to be one of the most developed African nations and with a share of over 50%, it leads the whey protein market followed by Egypt.

Malt Based Food Market Segmentation of Africa

Malt based food market is segmented on the basis of ingredient type, source type, application type, and commercial grade type and by geography. Malt based foods are heavily used for kids and adult section as they are high in nutrition segment. The major opportunity lies in the ready-to-eat and packaged food section. Malt and malt flour holds the largest market share due to their consumption in breweries and beverage manufacturing.

Summary: Whey Protein and Malt based food in African Market has been forecasted to show a considerable increase in the coming years. South Africa shows the largest consumption of whey protein as compared to other African nations. On the other hand, malt-based powder is extensively used for its application in bakery products, confectionary, breweries, and beverage manufacturing.

The Bottom Line: Continental Milkose, with over 20 years of experience, is considered as one of the best whey protein and malt based food product suppliers. Our state of the art manufacturing facilities provides us the competence to produce quality products. We also provide contract manufacturing and private labeling services for protein powder and malt based food products. The advanced machinery available at our facilities provide assurance of cost-effective and time-saving operation.