Private Label Food & Beverage Market in Europe

Consumerism in the food industry is tracing a path of the promising growth curve. With an increase in people's spending capacity and an increasing fascination towards savouring dishes has buffed up the consumer market across the globe. Europe is one of the most prosperous continents having a powerful and booming economy. So there is always a scope of consumption of various products. The same is true for the beverage market too. Private labelled Sports nutrition and health drinks are amongst the functional drinks to be consumed by the market.

European beverage market

This market is expected to rise at a perpetual rate of 8.42%. Europe market has declared its preferences for health drinks, herbal drinks such as tea and tea based products have been the catch of the eye. Consumers in Europe opt for drinks, which have less sugar content and at the same time offer health benefits to the body. In such a situation lab engineered or fortified drinks can be a game changer.

These beverage products can be categorized into three segments. First, vitamin drinks, which are meant for the positive effect on the overall physical strength, second is the energy drinks, which are taken up by people who want to be active and concentrate on sports and physical activity. Third and last of all is isotonic drinks which are designed for people who are actively participating in sports and are physically active. All of them are available in private labelling too. The European beverage market is overpowered by energy & sports drinks. Among other countries, Germany has a specific market for vitamin based drinks. There are hundreds of private label food manufacturers to send across the products with vitamins A, C, and E with certain flavours. There is a huge market for private labelled malt based product, glutamine and nutritional products which are generally preferred by sports person.

Specifically, the market for sports drink projects a growth of 4.5% during the years 2019- 2024. Such a stable growth is credited to the increase in the number of athletes, gymnasts and sports person in Europe. The increasing awareness of a good physique and these energy drinks replenishing the body nutrients have also influenced the purchase of these beverages.

Scope of Private Labeled Food

European market welcomes private players too and there are certain norms that need to be fulfilled by International players. Suppliers are asked to maintain certain specifications and check on the microbial or chemical hazards of the food item. So the companies need to meet the packaging and food safety in order to supply manufactured products. It offers a great trade deal amongst nations and profits the company by encouraging outbound manufacturing.

The Bottom Line

Continental Milkose, a brand name, established in 1992, an Indian Company having a base set up in the capital city of Delhi, has been manufacturing the private labelled nutritional products such as food formulations, energy drinks,private label glutamine and malt based products etc. for domestic and International market consumption. The company has also stretched itself in the segment of private labelling products and has been serving its international clientele with the help of innovative equipment and state of the art infrastructure.