Malt Product - Europe Industry Trends and Analysis

The Europe Malt Market was valued at approximately USD 7,900 million in the year 2017. It is estimated to grow at a CAGR of 5.6% and reach more than USD 12,900 million by the end of 2026. There are various important factors contributing to the growth of Europe Malt Market.

High Nutritional Value of Diastatic Malt Extract to Boost the Growth of Europe Malt Market

Diastatic malt extract is made from sprouted grains. It is widely used as a substitute product of sugar and honey in bakery products. Moreover, it is rich in vitamins and enzymes, which increases the nutritive value of the backed products and improves their shelf life. Today, more and more people are getting health conscious and they prefer less sugary food products. And, this is one of the most important factors expected to boost the growth of the Europe malt market. Also, the increasing demand for the gluten-free malt extracts used for a variety of products for natural colouring and sweetening in expected to contribute to the market growth.

Increasing Preference of Clean Label Products to Fuel Usage of Malt in the European Region

Today, the number of people using natural and organic food products is constantly increasing as a result of various health benefits offered by such type of food. In addition, strict government regulations for limiting the usage of food additives is also a concern for food manufacturers. As a result, they are focusing on manufacturing clean label products by limiting the usage of food additives and increasing the usage of natural food flavours. By using the malt ingredients in their food products, food manufacturers are leveraging the consumer’s preference towards health over product cost. It is also a vital factor, that will increase the usage of malt in the European region.

Non Availability of Substitutes with Same Characteristics Limiting the Market Growth

Malted wheat and malted barley have a very high demand in various applications. And, it is leading to the search of similar substitutes. The shortage of barley and wheat malt can be managed by using other grains like rice, but these other grains used as substitutes, do not have the same nutritional value as well as other important qualities. Hence, they cannot be used as a straight substitute. This is one of the major factors impacting the revenue growth of the Europe malt market.

Suitable Opportunity for New Players

There are a large number of food products manufacturer, but only few of them use malt ingredients in their product offerings. However, the majority of people are shifting to food with natural ingredients because of their health benefits. As a result, there is an immense opportunity for food manufacturing companies to take advantage of this. Additionally, it gives an opportunity to some new players to enter the European malt market to get benefit of increasing demand for sugar-free and gluten-free food and beverages with high nutritional value.