India Flavour Industry Outlook & Manufacturing

Flavour plays a big role when it comes to acceptability of the food or drink. It is also a big factor for confectionery, tobacco, medicine and other oral hygiene products. It is an aromatic chemical that creates flavour in the food.

The man-made food flavouring can either be from natural or synthetic aromatic substances. These flavors successfully modify the taste of the product to thereby helping for higher acceptance by the customers. increase the probability of it being acceptable to most people. However, the flavour is not the only factor evaluated by people; our sensory orders first judge a food by its look, texture, colour, then its smell/aroma and finally the taste and mouthfeel. Hence, Flavour is essentially a combination of both taste and aroma and can be customized with the help of flavor spray drying techniques to provide the desired effect. While taste is sensed by tongue, the aroma is a sense that is released in the mouth and sensed in the nasal cavity.  Flavours initially originated from botanicals like spices, herbs, drugs, vegetables, etc. However, conventially a lot of synthetic/artificial and and nature identical flavours have also been developed. There is now a wide range of flavoring options available for food & beverages.

This article showcases the flavour industry market outlook and the fact that the high demand is driving the flavour encapsulation manufacturing industry.

Market Outlook

Indian Flavour market is driven by increasing demand for natural ingredients in several food products. The fact that processed food and beverages are also increasing in demand is contributing to the increase in demand. More number of people prefer to use exotic flavors in their food due to the growing popularity.

India has one of the largest food processing industries in the world in terms of production, consumption, import. India is also open to investment, which is driving the manufacturing sector further. Several studies show a rapid increase in the flavour market till 2020 and even beyond. There are several statistics for the global market and the same is applicable to the Indian market too; where some studies suggest it will be a 318 Billion USD market by 2020. Other factors driving the Indian flavour market is the fact at there are any innovative variants that have been introduced as well; besides the fact that there is a greater awareness amongst the consumers and relevant government agencies.

High demand and positive outlook for the flavour industry in India, which has boosted the industry for, flavour manufacturers in India. This includes several firms that prefer to implement flavour contract manufacturing as well. The flavour contract manufacturer will ideally deal in several items besides flavors. The other popular items include protein supplements, energy drinks, flavour spray drying thus making it worth their while. However, the market trends for the flavour industry is positive which has benefited the flavour manufactures in India.