Whey protein powder is a common supplement that is used by many athletes to help improve their muscle protein synthesis. It is useful in promoting the growth of muscle mass as well. There are several benefits of using whey protein, which is produced by either separating it from casein in milk or extracting it as a by-product while making cheese. The fact that it contains all the 9 essential amino acids, makes it the complete protein.
There are several options when it comes to manufacturing Whey Protein:
- Whey protein contract manufacturing: There is the option of selecting a protein contract manufacturer instead of doing business with an existing brand to manufacture it themselves. A contract manufacturer will create the whey powder as per the instructions provided to them. In fact, the contract manufacturer will handle all the tasks from creating the protein powder to designing the correct label and packing it. Thus, this is beneficial to the contract manufacturer as they are producing their product. However, the protein powder is being sold under a different brand name.
- Private label protein powder manufacturing: Private labelling is also very popular since this way the wholesaler or retailer is able to sell a product on their brand name in spite of not having manufactured it. An outsourced firm manufactures a private label product as per the instructions and specifications provided to them. This type of business arrangement is also highly beneficial due to the high demand for whey protein powders like whey protein isolate & blend in the global market.
Global Demand for Whey Protein Powders
Whey protein powders are more popular in the sports nutrition industry since they have several properties that are beneficial for this purpose. Besides the sports industry, they are also gaining popularity in several other markets like that of anti-ageing, beauty, cardiovascular health industry and several others. The whey protein blend & isolate powders are beneficial to both men and women and useful for weight loss.
It is important to understand which sector has more demand for whey protein powders. The popular markets that are usually targeted for protein powders are vegetarians, bodybuilders, dieters, and health-conscious people.
Here are some interesting facts and statistics:
- The global market is expected to reach USD 7,573.06 Million by the year 2024.
- A growth of 7.13% CAGR is expected during the period between 2019 and 2024.
- Asia-Pacific region was the fastest-growing market in 2018 with China leading the way.
- Over 1000 Whey containing products enter the USA market every year.
There are many firms manufacturing it under various brand names since it is very popular. This article describes the demand for protein and market overview of
whey protein manufacturer, especially the market for whey protein private labeling and contract manufacturers.
Global Market Trend
There is a global increase in demand for whey including several African countries. One of the reason is an increase in the number of tourists and subsequent demand for processed foods like bakery confectionery, snack and dairy products. It is useful for muscle building or bodybuilding and also helps in weight loss and lowering cholesterol level. It has several useful properties that make it useful in treating cancer as well. It helps improve the immune system and helps children with asthma. The other benefits of whey protein include the ability to reduce blood pressure and prevent cardiovascular diseases.
Several countries are contributing to this increase in demand like Namibia, Nigeria, Botswana and many others. Thus, this increase in demand for the whey protein powder in Africa and many other countries around the world has generated a very good opportunity for the whey protein isolate manufacturer in India and whey protein isolate Private Labelling in India